Volume 13, Issue 1 (Spring 2016)                   Sci J Iran Blood Transfus Organ 2016, 13(1): 45-53 | Back to browse issues page

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Montazeri Takhti L, Eslami H, Mazidi A. Survey of the attitude of blood donors towards the publicity efforts of Iranian Blood Transfusion Organization in Bandar Abbas, Iran. Sci J Iran Blood Transfus Organ 2016; 13 (1) :45-53
URL: http://bloodjournal.ir/article-1-920-en.html
Survey of the attitude of blood donors towards the publicity efforts of Iranian Blood Transfusion Organization in Bandar Abbas, Iran
L. Montazeri Takhti , H. Eslami * , A.M. Mazidi
Keywords: Key words: Blood Donors, Propaganda, Social Participation
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Sci J Iran Blood Transfus Organ 2016; 13(1): 45-53
 
Original  Article
 
                                                            
Survey of the attitude of blood donors towards the
publicity efforts of Iranian Blood Transfusion
Organization in Bandar Abbas, Iran
 
 
Montazeri Takhti L.1, Eslami H.1, Mazidi A.M.1
 
1Islamic Azad University, Meybod Branch, Meybod, Iran
 
 
Abstract
Background and Objectives
Despite the advances in science and technology, the need for safe blood still remains as the priority and no suitable substitute for human blood has been discovered yet. This study aimed to investigate the attitude of blood donors towards Iranian Blood Transfusion Organization in Bandar Abbas, Iran. To do this, we have used a questionnaire to ask donors about the publicity and dissemination efforts of IBTO.
 
Materials and Methods
A descriptive survey research method was used and the collected data was analyzed using SPSS-19 software and Pearson and Regression tests.
 
Results
The blood donors’ age range was between 18 and 60 years. Donor’s age had no significant correlation with attitudes towards the publicity and dissemination efforts of IBTO (r = 0.048, p = 0.283). There was a significant correlation between the attitude towards the publicity and dissemination efforts of IBTO and “paying attention to the publicity stuff” (r = 0.148, p = 0.001). There was a significant correlation between the attitude towards the publicity and dissemination efforts of IBTO and “Social participation” (r = 0.191, p = 0.001). There was a significant correlation between the attitude towards the publicity and dissemination efforts of IBTO and “social trust” (r = 0.090, p = 0.04).
 
Conclusions
Out of the participants, 81.1% were found to be prompted to become blood donors via the publicity and dissemination efforts of IBTO which has had a great role in attracting people attention. The media with extensive publicity, such as television, has had more effectiveness.
 
 
Key words: Blood Donors, Propaganda, Social Participation
 
 
 
 
 
 
 
Received:  26 Nov 2014
Accepted: 22 Sep  2015
 
 
 

Correspondence: Eslami H., PhD in Media Management. Assistant Professor of Islamic Azad University, Meybod Branch.
Postal Code: 8965151567, Meybod, Iran. Tel: (+9835) 32370163-9; Fax: (+9876) 33665348
E-mail:
University1391@yahoo.com
Type of Study: Research | Subject: Blood donation
Published: 2016/03/14
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