Volume 21, Issue 4 (Winter 2024)                   Sci J Iran Blood Transfus Organ 2024, 21(4): 307-319 | Back to browse issues page

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Pourmohammad Pournaki M, Niroumand L, Maghsudloo M, Hashemi S. Investigating the media attachment factors of Public Relations of Iranian Blood Transfusion Organization (IBTO) in crisis. Sci J Iran Blood Transfus Organ 2024; 21 (4) :307-319
URL: http://bloodjournal.ir/article-1-1548-en.html
Investigating the media attachment factors of Public Relations of Iranian Blood Transfusion Organization (IBTO) in crisis
M. Pourmohammad Pournaki , L. Niroumand * , M. Maghsudloo , Sh. Hashemi
Keywords: Blood Transfusion, Anxiety, public Retation
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References:
  1. Hosseini Sh. Media Communications in Public Relations. Tehran: Pars Sina Publications; 2002. p. 8. [Persian]
  2. Ziaei Parvar H. Media Appendix. Tehran: Simay Shargh; 2021. p. 17. [Persian]
  3. Mortazavi MR. Journalism and Public Relations Organization in Political Crisis. Tehran: Pars Sina Publications 2007; p. 104.
  4. Habibzadeh Maleki A, Javadian R. Media strategy in crisis management. Development of Logistics and Human Resource Management 2011; 5(18): 103-23. [Article in Farsi]
  5. Vasileh R, Jafari A. The role of public relations of Iranian Blood Transfusion Organization in motivation of Ardabil citizens in blood donation. Sci J Iran Blood Transfus Organ 2019; 16(3): 208-16. [Article in Farsi]
  6. Harrington D. Confirmatory Factor Analysis. USA: Oxford University Press; 2009. p. 87.
  7. Marsh HW, Hocevar D. A new, more powerful approach to multitrait-multimethod analyses: Application of second-order confirmatory factor analysis. Journal of Applied Psychology 1988; 73(1): 107.
  8. Scheff SW. Fundamental statistical principles for the neurobiologist: A survival guide. Philadelphia: Elsevier Inc; 2016. p. 98.
  9. Chambers JM. Software for data analysis: programming  with  R.  New  York: Springer; 2008. p. 98.
  10. Hazarika J. SPSS as a means for Scientific Analysis in Social   Science   Research.  International   Journal   of  Innovative Technology and Exploring Engineering 2019; 8(12): 2043-5.
  11. Geramipour M. Theoretical foundations and application of measurement theories in behavioral sciences. 1st ed. Tehran: Scientific Civilization; 2014. p. 57-8. [Persian]
  12. Mollaali M. Investigating the role of blood transfusion organization's public relations information in attracting donors with the aim of developing a loyalty model. 2016; p. 118.
  13. Eyvazi M. Media Management and Public Opinion Engineering. Educational and Psychological Studies of Ferdowsi University of Mashhad; 2009. p. 251.
  14. Bagherinejad A. The Role of Public Relations in Crisis Management. Tehran: Siolika Publications; 2018. p. 1.
  15. Fattahi  A,  Bidokhti  A,  Danaei  A.   Presenting  Mass Media Management Model in Managing Social Crisis (Case Study:TV). Crisis Management Publications 2020; 10(1): 113-25.
  16. Soltanifar M, Garanmayehpour A, Hashemi Sh. A case study between education and social participation of individuals using celebrity Instagram pages during the Corona crisis. Quarterly Journal of Educational Psychology 2019; 16(55): 69-94. [Article in Farsi]
  17. Safarifard A. Presentation of  organizational citizenship behavior development model [Doctoral dissertation]. IBTO; 2022. p. 3. [Persian]
  1. Mirrezi SH. Designing an information model in crisis management from the perspective of media experts [PhD Thesis]; 2019. p. 75. [Persian]




 







Sci J Iran Blood Transfus Organ 2024; 21 (4): 307-319
 
Original Article
 




Investigating the media attachment factors of Public Relations of Iranian Blood Transfusion
 Organization (IBTO) in crisis

Pourmohammad pournaki M.1, Niroumand L.2, Maghsudloo M.3, Hashemi Sh.4


1Department of Social Communication Sciences, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2Department of Social Communication, East Tehran Branch , Islamic Azad University, Tehran, Iran
3Blood Transfusion Research Center, High Institute for Research and Education in Transfusion Medicine, Tehran, Iran
4Center for applied Scientific Education of Culture and Art, Tehran University of Applied Sciences, Tehran, Iran



Abstract
Background and Objectives
The presence of media attachment in crises is necessary to prevent any anxiety of public opinion and misunderstanding about the performance of organizations. We intend to investigate and identify the factors affecting the media attachment in the public relations of IBTO for the proper and optimal management of public opinion through the media.

Materials and Methods
The research method carried out in this study is mixed, and the data of the quantitative part is presented. It has been done in a descriptive-survey way. The total number of participants was 483 from the general managers and employees of  IBTO; using stratified random sampling, a researcher-made questionnaire was sent to 103 people in person and by e-mail. SPSS software version 26 and  R software version 4.3.3, and confirmatory factor analysis tests, t test and Friedman test were used.

Results
The findings showed that the media attachment factors in the public relations of  IBTO in crises are: information (factor load 0.92), management (factor load 0.72) and education (factor load 0.59). We found that the factors and indicators of the media attachment model are generally average; although the information agent had a more important role than management and education.

Conclusions 
To improve the performance of the public relations of  IBTO, it is necessary to improve the managerial and educational factors in order to align with the current information standards.

Key words: Blood Transfusion, Anxiety, public Retation






Received: 20 Aug 2024
Accepted:  3 Nov 2024



Correspondence: Niroomand L., Associate professor of Islamic Azad University, East Tehran Branch.
P.O.Box: 33584911, Tehran, Iran. Tel: (+9821) 33584911; Fax: (+9821) 33584011
E-mail: ln_niroomand@yahoo.com
 
Type of Study: Research | Subject: General
Published: 2024/12/30
References
1. Hosseini Sh. Media Communications in Public Relations. Tehran: Pars Sina Publications; 2002. p. 8. [Persian]
2. Ziaei Parvar H. Media Appendix. Tehran: Simay Shargh; 2021. p. 17. [Persian]
3. Mortazavi MR. Journalism and Public Relations Organization in Political Crisis. Tehran: Pars Sina Publications 2007; p. 104.
4. Habibzadeh Maleki A, Javadian R. Media strategy in crisis management. Development of Logistics and Human Resource Management 2011; 5(18): 103-23. [Article in Farsi]
5. Vasileh R, Jafari A. The role of public relations of Iranian Blood Transfusion Organization in motivation of Ardabil citizens in blood donation. Sci J Iran Blood Transfus Organ 2019; 16(3): 208-16. [Article in Farsi]
6. Harrington D. Confirmatory Factor Analysis. USA: Oxford University Press; 2009. p. 87. [DOI:10.1093/acprof:oso/9780195339888.001.0001]
7. Marsh HW, Hocevar D. A new, more powerful approach to multitrait-multimethod analyses: Application of second-order confirmatory factor analysis. Journal of Applied Psychology 1988; 73(1): 107. [DOI:10.1037/0021-9010.73.1.107]
8. Scheff SW. Fundamental statistical principles for the neurobiologist: A survival guide. Philadelphia: Elsevier Inc; 2016. p. 98.
9. Chambers JM. Software for data analysis: programming with R. New York: Springer; 2008. p. 98. [DOI:10.1007/978-0-387-75936-4]
10. Hazarika J. SPSS as a means for Scientific Analysis in Social Science Research. International Journal of Innovative Technology and Exploring Engineering 2019; 8(12): 2043-5. [DOI:10.35940/ijitee.L3252.1081219]
11. Geramipour M. Theoretical foundations and application of measurement theories in behavioral sciences. 1st ed. Tehran: Scientific Civilization; 2014. p. 57-8. [Persian]
12. Mollaali M. Investigating the role of blood transfusion organization's public relations information in attracting donors with the aim of developing a loyalty model. 2016; p. 118.
13. Eyvazi M. Media Management and Public Opinion Engineering. Educational and Psychological Studies of Ferdowsi University of Mashhad; 2009. p. 251.
14. Bagherinejad A. The Role of Public Relations in Crisis Management. Tehran: Siolika Publications; 2018. p. 1.
15. Fattahi A, Bidokhti A, Danaei A. Presenting Mass Media Management Model in Managing Social Crisis (Case Study:TV). Crisis Management Publications 2020; 10(1): 113-25.
16. Soltanifar M, Garanmayehpour A, Hashemi Sh. A case study between education and social participation of individuals using celebrity Instagram pages during the Corona crisis. Quarterly Journal of Educational Psychology 2019; 16(55): 69-94. [Article in Farsi]
17. Safarifard A. Presentation of organizational citizenship behavior development model [Doctoral dissertation]. IBTO; 2022. p. 3. [Persian]
18. Mirrezi SH. Designing an information model in crisis management from the perspective of media experts [PhD Thesis]; 2019. p. 75. [Persian]
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