Volume 21, Issue 4 (Winter 2024)
Sci J Iran Blood Transfus Organ 2024, 21(4): 306-317 |
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Pourmohammad Pournaki M, Niroumand L, Maghsudloo M, Hashemi S. Investigating the media attachment factors of Public Relations of Iranian Blood Transfusion Organization (IBTO) in crisis. Sci J Iran Blood Transfus Organ 2024; 21 (4) :306-317
URL: http://bloodjournal.ir/article-1-1548-en.html
URL: http://bloodjournal.ir/article-1-1548-en.html
Abstract: (476 Views)
A B S T R A C T
Background and Objectives
Media attachment during crises is necessary to mitigate public anxiety and misunderstanding about the organizational performance. This study aims to investigate and identify the key factors affecting the media attachment within the public relations framework of the Iranian Blood Transfusion Organization (IBTO), ensuring strategic management of public opinion through media channels.
Materials and Methods
This study employed a descriptive-survey methodology, focusing on a statistical population of 483 managers and public relations experts with significant experiences in crises management within the IBTO. A researcher-made questionnaire with a Likert scale was designed to assess personal characteristics and included 29 specialized questions across three key areas: information, management, and education in crises situation. A Cronbach's alpha of 0.96% confirmed that the questionnaire had high reliability. For data analyze, SPSS version 26 and version 4.3.3 of R software were used. The study applied confirmatory factor analysis, t-tests and Friedman tests to evaluate the findings.
Results
In this study, 101 individuals from the statistical population participated by completing the questionnaire. Among them,8 participants (7.92%) had less than 5 years of experience, 13 participants (12.87%) between 5-10 years, 15 participants (14.85%) between 11-15 years, 20 participants (19.8%) between 16-20 years, and 45 participants (44.55%) more than 20 years. Factor loading analysis of media attachment performance revealed the following dimensions: information (0.92), management (0.72), and training (0.59). The results indicated that the information dimension holds a stronger influence compared to management and training. The most critical indicator in the management sector was crisis management instructions based on its severity and type, with a factor loading of 0.82.
Conclusions
The study is findings showed that the factors and indicators of the media attachment model of the organization's public relations are generally average. Enhancing management and training factors is essential to meeting current information standards. To strength crisis management and minimize its impacts, a comprehensive strategy should be prepared including before, during and after crisis.
Background and Objectives
Media attachment during crises is necessary to mitigate public anxiety and misunderstanding about the organizational performance. This study aims to investigate and identify the key factors affecting the media attachment within the public relations framework of the Iranian Blood Transfusion Organization (IBTO), ensuring strategic management of public opinion through media channels.
Materials and Methods
This study employed a descriptive-survey methodology, focusing on a statistical population of 483 managers and public relations experts with significant experiences in crises management within the IBTO. A researcher-made questionnaire with a Likert scale was designed to assess personal characteristics and included 29 specialized questions across three key areas: information, management, and education in crises situation. A Cronbach's alpha of 0.96% confirmed that the questionnaire had high reliability. For data analyze, SPSS version 26 and version 4.3.3 of R software were used. The study applied confirmatory factor analysis, t-tests and Friedman tests to evaluate the findings.
Results
In this study, 101 individuals from the statistical population participated by completing the questionnaire. Among them,8 participants (7.92%) had less than 5 years of experience, 13 participants (12.87%) between 5-10 years, 15 participants (14.85%) between 11-15 years, 20 participants (19.8%) between 16-20 years, and 45 participants (44.55%) more than 20 years. Factor loading analysis of media attachment performance revealed the following dimensions: information (0.92), management (0.72), and training (0.59). The results indicated that the information dimension holds a stronger influence compared to management and training. The most critical indicator in the management sector was crisis management instructions based on its severity and type, with a factor loading of 0.82.
Conclusions
The study is findings showed that the factors and indicators of the media attachment model of the organization's public relations are generally average. Enhancing management and training factors is essential to meeting current information standards. To strength crisis management and minimize its impacts, a comprehensive strategy should be prepared including before, during and after crisis.
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