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Azizi S, Ahmadi A. Evaluating and comparing behavioral intention towards blood donation in ladies through reasoned action and planned behavior theories. bloodj 2014; 11 (3) :239-246
URL: http://bloodjournal.ir/article-1-806-en.html
URL: http://bloodjournal.ir/article-1-806-en.html
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Evaluating and comparing behavioral intention towards
blood donation in ladies through reasoned action
and planned behavior theories
Azizi Sh.1, Ahmadi A.2
1Faculty of Administrative Sciences, Shahid Beheshti University, Tehran, Iran
2Science and Research Branch of Islamic Azad University, Qazvin, Iran
Abstract
Background and Objectives
Recognizing people's attitudes has a pivotal role in the process of their attraction to voluntary blood donation. This study compares the effectiveness of three-fold Theory of Planned Behavior and two-fold Theory of Rational Action beliefs on voluntary blood donation among Tehran women.
Materials and Methods
The present research was descriptive-correlative. A group of 425 Tehran women was selected by stratified sampling method. The data were collected using a questionnaire based on TRA and TPB, and t-test and Chi-square statistical indexes were applied for the analysis and model fitness using LISREL software.
Results
Findings expressed an equal ability in both patterns to predict blood donation behavior. The significance index was obtained to be 0.34 (t = 5.83) for TRA, and 0.30 (t = 4.96) for TPB in the relationship between behavioral attitude and intention, respectively. This index was obtained to be 0.55 (t = 9.69) for TRA and 0.51 (t = 8.63) for the other pattern in the relationship between normative beliefs and intention. It was also obtained to be 0.14 (t = 2.42) in the relationship between perceived behavioral control and intention. The impact of normative ethics was greater than the impact of people's behavioral attitudes on their intention.
Conclusions
Behavioral and normative ethics were effective on people intention towards blood donation, and the utility of normative beliefs is more than the other type in this respect. Thus, the reinforcement of this belief through the mass media can be an appropriate technique to create a social value called "Blood Donation".
Key words: Blood Donation, Action, Normative Ethics, Behavior Control, Intention
Received: 19 Nov 2013
Accepted: 3 Feb 2014
Correspondence: Ahmadi A., MSc Student of Business Management. Science and Research Branch of Islamic Azad University.
Postal Code: 1478794854 , Tehran, Iran. Tel: (+9821) 82052368; Fax: (+9821) 88060350
E-mail: ghasem_ahmadi@hotmail.com
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Evaluating and comparing behavioral intention towards
blood donation in ladies through reasoned action
and planned behavior theories
Azizi Sh.1, Ahmadi A.2
1Faculty of Administrative Sciences, Shahid Beheshti University, Tehran, Iran
2Science and Research Branch of Islamic Azad University, Qazvin, Iran
Abstract
Background and Objectives
Recognizing people's attitudes has a pivotal role in the process of their attraction to voluntary blood donation. This study compares the effectiveness of three-fold Theory of Planned Behavior and two-fold Theory of Rational Action beliefs on voluntary blood donation among Tehran women.
Materials and Methods
The present research was descriptive-correlative. A group of 425 Tehran women was selected by stratified sampling method. The data were collected using a questionnaire based on TRA and TPB, and t-test and Chi-square statistical indexes were applied for the analysis and model fitness using LISREL software.
Results
Findings expressed an equal ability in both patterns to predict blood donation behavior. The significance index was obtained to be 0.34 (t = 5.83) for TRA, and 0.30 (t = 4.96) for TPB in the relationship between behavioral attitude and intention, respectively. This index was obtained to be 0.55 (t = 9.69) for TRA and 0.51 (t = 8.63) for the other pattern in the relationship between normative beliefs and intention. It was also obtained to be 0.14 (t = 2.42) in the relationship between perceived behavioral control and intention. The impact of normative ethics was greater than the impact of people's behavioral attitudes on their intention.
Conclusions
Behavioral and normative ethics were effective on people intention towards blood donation, and the utility of normative beliefs is more than the other type in this respect. Thus, the reinforcement of this belief through the mass media can be an appropriate technique to create a social value called "Blood Donation".
Key words: Blood Donation, Action, Normative Ethics, Behavior Control, Intention
Received: 19 Nov 2013
Accepted: 3 Feb 2014
Correspondence: Ahmadi A., MSc Student of Business Management. Science and Research Branch of Islamic Azad University.
Postal Code: 1478794854 , Tehran, Iran. Tel: (+9821) 82052368; Fax: (+9821) 88060350
E-mail: ghasem_ahmadi@hotmail.com
Type of Study: Research |
Subject:
Blood donation
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